Author Talk: Fat Quarter Shop + Giveaway!

Today we are thrilled to have the team at It’s Sew Emma Patterns and Fat Quarter Shop here to talk about their new book!

The book begins shipping today, and is called “Simply Fat Quarters.” With 10 quilt patterns that can each be made in four different sizes. Read on to learn more about the team’s self-published book and don’t forget to leave a comment at the end for your chance to win one of three copies!

It's Sew Emma (clockwise from top): Kim, Jocelyn, Sarah and Debbie

So many people have the bucket list dream to write a book, but not many realize what is involved in the process. Can you tell us a little bit about the book and your patterns business?

Here’s a little background about It’s Sew Emma! We are a dynamic team of four (Kimberly, Debbie, Jocelyn and Sarah) that design and publish patterns together. We each have different talents, tastes and specialties, which works really well. We have been publishing It’s Sew Emma patterns since 2011, which started out from one conversation in the back of a van during Quilt Market some years ago. Writing a book had always been on our minds, but it had to be the right time.

Is there a theme for the quilts/projects included in this book?

Simply Fat Quarters is geared towards using fat quarters to create quilts of all different styles and sizes. It seemed fitting to have our first book focus on fat quarters since our store is Fat Quarter Shop. There are 10 projects, and each can be made in four different sizes: crib, lap, twin and king. All are suitable for a confident beginner. Of course we think they appeal to all!

Did you work with a traditional publisher, or go the self-publishing route? What have you learned through the process?

We chose to self-publish mainly because we wanted to work on our own timeline and have complete creative control. Every step was a learning process. We researched copyrights, binding options, writing styles, distribution methods, you name it.

Establishing the pattern company while still running a fabric store did not leave much room for exploring the book idea, but we finally set a deadline for ourselves. It was a very fun and challenging process, and we like to do things fast. From idea to self-publishing, it all came together within nine months! After we decided to go the self-publishing route (very nerve-wracking to say the least), our concept, then we each submitted lots of designs to consider. After selecting our designs, we picked the fabrics for our samples, wrote instructions, did the photography, edited, tested, and edited some more. We have just finished the process, so it still feels like we’re in that dream!

Where do you find inspiration for writing new patterns? Do you have any ways to overcome the writer’s block that comes with creating designs from scratch?

Usually the inspiration for new patterns comes from fabric, a classic “chicken and the egg” situation! Sometimes you see one print that you know will be the starting point for a new quilt design, and then you take the seeds of design inspiration you’ve had sitting in your mind to do the rest. Some of us start with pencil and paper (or mouse and computer), and some start at the cutting table.

Do you have any advice for someone who wants to write a craft book or design and sell patterns?

Research how the business works and invest in beautiful photos. A great book or pattern cover is paramount. Get together a team of great testers. Most importantly, set a deadline. You will mull over your options designs forever unless you stick to a date!


Hot off the presses, Simply Fat Quarters has arrived in stock at Fat Quarter Shop, and they are generously giving away 3 copies of the new book!

Simply Fat Quarters

Leave a comment telling us something you’ve learned from this Q&A for your chance to win. We’ll choose 3 random winners on October 3, 2012. Good luck!

Online Quilting Class

Congrats to our three winners, #19 Libby G., Diane and #90 Linda S.!

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  271 comments for “Author Talk: Fat Quarter Shop + Giveaway!

  1. September 26, 2012 at 8:57 am

    I didn’t know that such a beautiful book could be done in just 9 months!

  2. Cheryl B.
    September 26, 2012 at 9:03 am

    I learned how sometimes you start with the fabric then build the pattern around it. I always pick out a pattern then find fabric for it so I am going to try the other way.

  3. September 26, 2012 at 9:26 am

    I was surprised that the “It’s Sew Emma” patterns have only been published since 2011. Great team and great patterns! Keep it up girls with more patterns and now more books.

  4. Dell
    September 26, 2012 at 9:39 am

    I think it is amazing they could set such an optimistic deadline and stick to it. Well done.

  5. Deb H.
    September 26, 2012 at 9:45 am

    I learned that the process of creating a book is a long one. I also loved the advice at the end of the article about research and the value of great pictures…this is so true!

  6. September 26, 2012 at 10:08 am

    I love some of the patterns I am seeing. Congrats to them all.
    I learned how they can get their inspiration and sometimes pencil and paper can be one of them.

  7. Lauren aka Giddy99
    September 26, 2012 at 10:28 am

    …that the book contains 10 projects, in 4 sizes (each), and are mainly made of FQs (which is totally wonderful for me)!!!

  8. Janelle
    September 26, 2012 at 10:39 am

    Oh my, those are some beautiful quilts – I wish I had more time and money.

  9. Terri Ann
    September 26, 2012 at 10:40 am

    I never really thought of it but inspiration is kind-of a chicken and egg situation. Just like with any project you will either be inspired by the available materials or the process of finding the perfect materials for the final outcome.

    The Zap pattern is beautiful; even if I don’t win a book I’ll be adding it to my “Things I want for Xmas” wishlist!

  10. September 26, 2012 at 10:41 am

    I learnt that self-published books are much more likely to have had the patterns tested whereas books published by a big publishing house probably haven’t…

  11. Ellen
    September 26, 2012 at 10:45 am

    Congratulations on publishing your book and for making the investment in great photos! They will sell the book! Am anxious to learn more about Sew Emma. Thank you for this opportunity.


  12. September 26, 2012 at 10:46 am

    The wide range of quilt sizes for the patterns in this book is sure to appeal to a lot of quilters. It’s nice to have options!

  13. Shelley Daley
    September 26, 2012 at 10:47 am

    A lot of work goes into publishing a book. I’ve also learned that I would love to have this book in my quilt book collection. So many inspiring patterns that look so fun!

  14. Melanie
    September 26, 2012 at 10:47 am

    What a great little Q+A! I learned that patterns often start with the fabric first before the design comes, which I love! I love that they are all fat quarter patterns bc I love a good fat quarter bundle!

  15. sameeha
    September 26, 2012 at 10:53 am

    The book is written by a dynamic team of four

  16. Annette Deardurff
    September 26, 2012 at 10:55 am

    I liked the idea that some inspiration for a new quilt idea can actually start at the cutting table – that you could begin by playing with fabrics that appeal to you and start working them into a potential pattern, rather than starting with a particular pattern in mind. I think that would really lend itself well to contemporary designs. Would love to win the book but if not will likely purchase a copy!!

  17. Amanda Estroff
    September 26, 2012 at 11:09 am

    I’m new to the quilting game and learned tons of things from the FAQ. The main one I learned was regarding inspiration. I have all these great ideas in my head of what I want a couple of quilts to look like, but thought I had to look for a pattern first and none of the patterns match these ideas I have. I guess from movies that have quilt-making as a theme point and some T.V. shows i thought there was a certain canon that had to be followed. But, now I know that I can be creative as I want and I can make my own pattern and start at the cutting board. Would love to win the book since it is suitable for confident beginners, though if not, will probably buy it.

  18. Patti Krueger
    September 26, 2012 at 11:10 am

    I learned that the book was self published and in a short amount of time. Would love to win this book.

  19. September 26, 2012 at 11:13 am

    I learned that you can publish your own book. I thought you had to always go through a publisher. I was excited to find out Fat Quarter Shop did a book. That’s so awesome.

  20. Annie K
    September 26, 2012 at 11:18 am

    I think what I’ve picked up mostly from this interview, is that, when women decide to roll up their sleeves and work together, they can accomplish anything. Can’t wait to see the book! :-)

  21. Marcia Kosturock
    September 26, 2012 at 11:22 am

    I learned that there is way more to writing a book than I want to deal with. Pattern testers, photography. I am happy just stitching my quilts.

  22. September 26, 2012 at 11:22 am

    I think the biggest thing that I learned is there suggestion to invest in a good photography to take good pics of your work in order to get the book sold. I think that is so true because that is what entices me to the book in the first place based on the “look” of the cover. I think they did a great job with the photographs that I have seen so far. I would love to win a copy of the book.

  23. Susan Ecklund
    September 26, 2012 at 11:24 am

    I learned that the projects in the book are suitable for a confident beginner–so maybe they wouldn’t be too hard for me!

  24. September 26, 2012 at 11:29 am

    I’m appreciating the teamwork it took to self-publish in nine months! And I never really thought about hiring a photographer to take pictures of my projects but it makes so much sense.

  25. September 26, 2012 at 11:32 am

    love that there are directions for four different sizes for each quilt.

  26. Rebecca F.
    September 26, 2012 at 11:51 am

    I learned the importance of setting a deadline and sticking with it. I think sometimes I should do that with craft projects so I can get more of them done. :)

  27. Melissa Draper
    September 26, 2012 at 12:04 pm

    I didn’t realize the book was self-published! That’s so cool!

  28. Gina Sandoval
    September 26, 2012 at 12:07 pm

    Scheduling out your sewing time is important, don’t overwhelm yourself

  29. Becky Greene
    September 26, 2012 at 12:10 pm

    I was surprised that they could create such a fantastic product in only nine months, but they seem like a very strong team! Thanks for the interesting interview and for the chance to win!

  30. Jan
    September 26, 2012 at 12:13 pm

    I learned that you four are amazing. It takes a lot to get any book published, and yay, do did it.

  31. Carla G
    September 26, 2012 at 12:18 pm

    I learned that the patterns are often inspired by the fabric! That is awesome! Thanks for the great interview! This book looks fabulous! :)

  32. Stacy
    September 26, 2012 at 12:22 pm

    I didn’t realize that It’s Sew Emma Patterns and The FQ Shop were the same gals! I love both!

  33. Ann
    September 26, 2012 at 12:25 pm

    I’m pleased to learn that “Emma” is actually a team of very talented ladies. And to see the axiom “if you want something done, ask a busy person” still holds true. The book looks like just what my library needs!

  34. Sue Winnie
    September 26, 2012 at 12:30 pm

    Amazing how much work of 4 went into this book

  35. Linda Rumsey
    September 26, 2012 at 12:38 pm

    Don’t be scared of self-publishing. Lovely looking book – makes me want to start quilting!

  36. Sue I
    September 26, 2012 at 12:40 pm

    It sounds like a big undertaking but worth it with the end result. I learned that to create a design is sometimes just random but the end result is very impressive. I am excited about getting a book

  37. Beulah
    September 26, 2012 at 12:41 pm

    This Q&A was a most needed word of encouragement today…Reminded once again, it is never to late to follow your dream!

  38. Melissa Meier
    September 26, 2012 at 12:47 pm

    Would love the book:)

  39. nicole
    September 26, 2012 at 12:47 pm

    I learned that the 10 projects in the book can each, be made in four different sizes: crib, lap, twin and king.
    That is SO cool!

  40. Melissa Meier
    September 26, 2012 at 12:48 pm

    love the book

  41. Christina
    September 26, 2012 at 1:06 pm

    I love the idea of finding a fabric that i love then building a pattern around that. I have some great fabric that I haven’t used because patterns just don’t do it justice. Thanks

  42. Sandy Servatius
    September 26, 2012 at 1:16 pm

    Congratulations on publishing this wonderful book in such a short time. Kudos to all. The photos are great. I learned that the patterns are often inspired by the fabric. That is such good news for all creative quilters. I would love to win this book. Thanks for the opportunity.

  43. Deanna
    September 26, 2012 at 1:19 pm

    If you have a fabric you love you can always create around it making your own pattern

  44. Heather
    September 26, 2012 at 1:21 pm

    The importance of photography. Good to know. Makes sense.

  45. September 26, 2012 at 1:22 pm

    Wow, it’s crazy that they did it all in only nine months.

  46. September 26, 2012 at 1:23 pm

    I had never heard of It’s So Emma before. How neat that four creative women can work together to produce such nice things! And they have been at it for over 10 years! Where have I been?!?

  47. Debbie H
    September 26, 2012 at 1:28 pm

    I learned that you need to invest in good quality phots and pattern testers. thanks

    • Gunilla
      September 26, 2012 at 4:32 pm

      Having ordered from FQS a few times, i get curious of the persons behind it! Therefore it was fun to see what they look like, and to know that they have different tastes when quilting. Thanks for this giveaway!

  48. Kaitlin M
    September 26, 2012 at 1:30 pm

    I learned some tips for self-publishing.

  49. Challa
    September 26, 2012 at 1:36 pm

    I just learned how inspired you guys are over there, awesome!

  50. September 26, 2012 at 1:52 pm

    how fun! congratulations to the self-publishing team – what a great accomplishment! I learned that 10 projects in the book can each, be made in four different sizes: crib, lap, twin and king, which is a nice feature!!

  51. Cecilia
    September 26, 2012 at 1:56 pm

    I learned that it is worth the investment to hire a good photographer. They did an amazing job getting the book done so quickly. Thanks for the chance to win a copy.

  52. Tiara
    September 26, 2012 at 2:03 pm

    I am loving these patterns! It is so inspiring to see them put together all of these projects from scratch all in house from start to finish. Their research and time invested is definitely evident.

  53. September 26, 2012 at 2:08 pm

    Wow, I love the idea of self publishing.. it really lets the creative process be truly that of the author!

  54. September 26, 2012 at 2:11 pm

    I think it’s great that they’ve self published, very interesting to see how and why they went that way.

  55. Kathleen Shaw
    September 26, 2012 at 2:19 pm

    The book is exciting. Help with fat quarter projects is a great idea.

  56. Anda
    September 26, 2012 at 2:22 pm

    It sounds as if a very attractive cover seems key to the initial success of a new book! awolk at rogers dot com

  57. September 26, 2012 at 2:38 pm

    It was great to hear about the self-publishing route. Beautiful book!

  58. donna
    September 26, 2012 at 2:58 pm

    Love the cover. It is eye catching. Seems that self publishing a book is not an easy task. I like the fact that you gave 4 different pattern sizes for each quilt. I will be ordering mine soon!

  59. Kate
    September 26, 2012 at 3:15 pm

    It was interesting to hear about the different steps to publishing a book. And the importance of testing and retesting. Thanks for the chance to win one of these beautiful books!

  60. Joan
    September 26, 2012 at 3:15 pm

    The book looks great!
    Thanks for the giveaway!

  61. Linda S.
    September 26, 2012 at 3:20 pm

    I learned that there is a lot more that goes on “behind the scenes” of writing a book, than just making a bunch of pretty quilts!!

  62. Terry Kessinger
    September 26, 2012 at 3:25 pm

    What I learned that all of the projects can be completed by a confident beginner, meaning I don’t have to pick and choose from a selected few. Good news!

  63. Terry Kessinger
    September 26, 2012 at 3:29 pm

    What I learned was that all of the projects can be made by a confident beginner, i.e., me! It can be discouraging to eagerly by a book only to discover your skills aren’t adequate to actually make them. This is great news!

  64. September 26, 2012 at 3:39 pm

    I learned that it’s important to have a deadline. Usually I like to work at my own pace, but sometimes having a deadline is a real motivator, especially if you want to do more than one project!
    Thanks–can’t wait to see it!

  65. September 26, 2012 at 3:40 pm

    I think that the comment on investing in good photography is a very important component. If you do all the work of a great design and writing a wonderful pattern and then the photo on the cover isn’t great… that can keep you from selling the pattern. A great photo sells your design! Bottom line!

  66. Angie
    September 26, 2012 at 3:40 pm

    I learned that you can get inspiration from more than just a pattern

  67. Joyce Spaulding
    September 26, 2012 at 3:45 pm

    I am amazed at the process itself, to say nothing of the gorgeous quilting! Congrats on the book, it looks wonderful!

  68. CJ
    September 26, 2012 at 3:52 pm

    I learned that Its Sew Emma is made up of 4 designers! I LOVE that quilt on the cover of the book!

  69. Erin F
    September 26, 2012 at 3:59 pm

    Looks like an amazing book!

  70. Deana
    September 26, 2012 at 4:11 pm

    I learned that a book can be finished in 9 months! That’s crazy!

  71. MarciaW
    September 26, 2012 at 4:27 pm

    From the Q&A I learned that having pattern testers and sticking to a project timetable is important when writing and publishing a quilt book by a deadline. Otherwise, there is a tendency to overthink all the design possibilities with the patterns.

  72. September 26, 2012 at 4:35 pm

    It’s important to invest in great photos.

  73. Sarah Norman
    September 26, 2012 at 4:35 pm

    Oh it looks lovely! I love that each quilt can be done in 4 sizes. I was very surprised and impressed to read that they self-published in only 9 months!

  74. Pauline Gudas
    September 26, 2012 at 4:45 pm

    I was amazed to find out that each pattern can be done and has instructions for 4 different sizes.

  75. September 26, 2012 at 5:07 pm

    I didn’t realize the awesome folks at Fat Quarter shop had a book! What great teamwork!

  76. debby
    September 26, 2012 at 5:37 pm

    i love the fact that you show how well self-publishing can work for someone who really wants to control every aspect of the process. it’s exciting to contemplate……………

  77. Ella
    September 26, 2012 at 6:22 pm

    I can’t imagine pulling that all together in only 9 months! Also, I’m seeing a bunch of patterns I’d like to try!

  78. September 26, 2012 at 6:48 pm

    I am impressed they self published. I am sure having a deadline was the key to getting this project doen.

  79. Paula
    September 26, 2012 at 7:48 pm

    Congratulations on your book. It is full of colorful pictures that already are making the juices flow. I have lots of fat quaters and am always looking for ways to use them up. I think I found it!!

  80. Hueisei
    September 26, 2012 at 7:54 pm

    I learned some tips for self publishing. Great job!

  81. September 26, 2012 at 9:47 pm

    I design and sell my own crochet patterns so the Q&A’s about the books and design pictures really helped me. Thanks for sharing!!

  82. September 26, 2012 at 10:46 pm

    I didn’t know that “It’s Sew Emma” was 4 people!!

  83. September 26, 2012 at 10:49 pm

    I learned that every pattern is made from fat quarters. THANKS for the chance!

  84. September 27, 2012 at 12:02 am

    I did not know that “It’s Sew Emma” or “The Fat Quarter Shop”, where really 4 people. They are all very knowledgable in quilting and run two great business! This book should be very exciting. I would love to make some of these quilts!

  85. September 27, 2012 at 1:08 am

    I learned that inspiration comes from all sorts of things, fabric being just one.

  86. Ramona Hamilton
    September 27, 2012 at 4:29 am

    Learning about the inspiration for writing a pattern being the fabric was surprising to me.

  87. Joyce Mitchell
    September 27, 2012 at 6:42 am

    Interesting to learn about their self-publishing process, as compared to the normal publishing that you’ve described in previous interviews. More details for them to keep track of, but a shorter process over-all. Thanks for the chance to win this great new book.

  88. September 27, 2012 at 6:44 am

    I didn’t realize you could self publish! Very nerve racking indeed! The cover and all pictures shown look gorgeous. There are at least 2 quilts I’d like to make already!

  89. Kathy H
    September 27, 2012 at 6:47 am

    I love that this lovely group of 4 ladies uses fabric as their project inspiration. It’s backwards from what most crafters do. Be especially blessed, Kathy

  90. September 27, 2012 at 7:05 am

    I learned that self publishing is the way to go if you can be disciplined enough to stick to a self-imposed deadline.

  91. September 27, 2012 at 7:22 am

    I learned that self publishing is a do able thing!! I’ve always thought that you really had to have a publisher to do a book!! It looks amazing!

  92. September 27, 2012 at 7:34 am

    I love that all the patterns can be made in four sizes! this looks like a good one!

  93. Ellen M.
    September 27, 2012 at 7:47 am

    Congratulations on the new book – it looks fabulous! I didn’t know It’s Sew Emma and The Fat Quarter Shop were the same people. It’s wonderful when a team can bounce ideas off one another. Much success!

  94. September 27, 2012 at 7:49 am

    I have already ordered the book from my LQS. I asked her to order one for me and she ordered more for her shop. I told her ‘this will be a great seller’. I learned with 4 designers, working on the book, that it was doable to ‘self publish’ a great book in 9 months. Great job ladies!! BTW should I be lucky enough to win a copy, I will have a great Christmas gift ready to wrap in October. Thanks for the chance!

  95. Sandy N.
    September 27, 2012 at 7:51 am

    I learned that there is one more reason to love the Fat Quarter Shop! Lol! Thanks for the opportunity to win. =)

  96. September 27, 2012 at 7:58 am

    I learned that they based the designs to fit fat quarters since it’s their first book and the name of their shop.

  97. September 27, 2012 at 7:59 am

    I learned that when women put their heads together, anything can happen!

  98. Deborah
    September 27, 2012 at 8:03 am

    Congrats on the book!!!

    I don’t know that I “learned” this – but it reinforced the fact of setting a deadline to make decisions. I am one that would “think” about it for a long time. Would LOVE to write a book and so admire you for taking the plunge and coming up a winner!!

  99. September 27, 2012 at 8:09 am

    It was super interesting to here about someone going the self publishing route. I’m very excited about this book.

  100. Mary Kay
    September 27, 2012 at 8:11 am

    I am thinking about writing a book and it was interesting to learn about the self publishing aspect. It was not an option I had considered and have now been inspired to do some further research into it. Thanks!!

  101. jackie
    September 27, 2012 at 8:17 am

    book looks fabulous – congrats! thanks for opportunity to win and get a preview of the book lots of info included in book

  102. amy
    September 27, 2012 at 8:19 am

    I love the ‘Poppy’ quilt!

  103. Suzanne
    September 27, 2012 at 8:34 am

    I learned that in writing a book, as in most else in life, you have to just let go at some point and FINISH!

  104. Robin
    September 27, 2012 at 8:34 am

    I’ve learned that it’s possible to have a group of people’s ideas come together and result in beautiful patterns & even a book!

  105. autumn
    September 27, 2012 at 9:00 am

    I always thought self publishing seemed really difficult-and it sounds like it is!

  106. Kathy Davis
    September 27, 2012 at 9:00 am

    I learned that each of the 10 projects cqn be made in 4 different sizes. That is definately a plus.

  107. Jennie P.
    September 27, 2012 at 9:01 am

    Wow! I learned that FQS has a book! I did not know that. They’re way more than a fabric store. Very neat.

  108. Kay
    September 27, 2012 at 9:19 am

    I learned about what is involved in self publishing a book. I love that the quilts comne in different sizes too.

  109. Debbie
    September 27, 2012 at 9:23 am

    I hadn’t really thought about the “pattern testing” aspect of designing patterns. I’m sure this is a critical step to success. Also, I had no idea self publishing was an option. Congratulations on the new book!

  110. Christine
    September 27, 2012 at 9:32 am

    This book looks amazing and the thought of having options of size for each pattern is truly fantastic. I always have to either change the pattern or trim off the extra in order to change the pattern. Plus, I love fat quarters. So many choices.
    Congrats on the book. It looks great

  111. Cheryl Gunderson
    September 27, 2012 at 9:42 am

    I love reading about the creative process used by other designers and quilters. It goes to show what you can do if you set goals for yourself and you have chosen something you truly love. I would love to have a copy of this book. It looks wonderful. Thanks for a chance to win.

  112. Jessie H
    September 27, 2012 at 9:49 am

    I learned how you mesh well as a team even though you each have a different approach, the book looks amazing Congrats!

  113. Kim
    September 27, 2012 at 9:50 am

    Thanks for introducing me to this book. I didn’t realize it used fat quarters to create a variety of different size quilts. Looks like fun.

  114. Veronica
    September 27, 2012 at 10:02 am

    I learned that it is very important to set deadlines for yourself when self publishing – I guess you have to keep yourself in line! The book looks great!

  115. September 27, 2012 at 10:14 am

    Self published, that was a pleasant surprise. I think too often we are dependent on the middle man to get us from the start to the finish. But if you know Kim at all, you know she is an independent thinking kind of gal and isn’t afraid to run forward with ideas. Good job ladies, the quilting world has been done proud.

  116. Katie Brown
    September 27, 2012 at 10:20 am

    10 patterns in four sizes and of course the reminder to deadlines. I can sit and look at groups of fabrics all day. If I don’t dig in and start, they can sit for quite awhile.
    Looking forward to the book.

  117. Lori Smanski
    September 27, 2012 at 10:20 am

    wow, I love how they took the publishing business on themselves. therefore getting exactly what they are looking for. it is important to set goals and stick by them.

  118. Deb
    September 27, 2012 at 10:38 am

    I am amazed that a book can be done in 9 months… the end result looks amazing and I’ll love to have a copy of it on my shelf.

  119. Margaret R
    September 27, 2012 at 10:58 am

    I learned that they self-published. I think that is awesome.

  120. September 27, 2012 at 11:06 am

    Well, I learned that the FQS girls wrote a book! haha CONRGATS to them! :)

  121. Sharon Scott
    September 27, 2012 at 11:10 am

    Love the “looks” of the book. Good to know that I am not the only one who starts with the fabric, then trys to find the right pattern for it. :) Also learned that 4 different thinkers can collaborate together and come up with such a stunning book!

  122. Anita
    September 27, 2012 at 11:28 am

    Great interviews! I learned that self publishing a book seems like it takes less than than going through an established publisher. I’ve heard of some books taking over a year, amazing they did it in only 9 months with several edits! Great job :)

  123. September 27, 2012 at 11:39 am

    I learnt that it took 9 months to put together this book. The quilts are so nice. I can’t wait to get more quilting experience!

  124. September 27, 2012 at 11:42 am

    I didn’t know that It’s Sew Emma was four designers, I always assumed it was just Kimberley! It makes so much sense though, because of the amazing variety of styles!

  125. lori jones
    September 27, 2012 at 11:50 am

    love the designs! I have to agree with a number of other people in that i would not thought it possibale to get a book out in 9 months from start to finish.

  126. Mimi
    September 27, 2012 at 11:52 am

    I found it incredible that your book was developed and published in only a span of 9 months!! That is amazing!! Bravo! Hope to win a copy – it looks awesome too!

  127. Beth T.
    September 27, 2012 at 12:01 pm

    This looks like a very well-made book. I had no idea it was self-published. This interview made me aware of that, and changed my opinion of the potential of self-published material. (Naturally, anything coming from the FQS gang is going to be of great quality.)

  128. Carmen
    September 27, 2012 at 12:06 pm

    I learned that usually the inspiration for new patterns comes from the fabric.

  129. Mara
    September 27, 2012 at 12:26 pm

    I didn’t know that The Fat Quarter Shop and It’s Sew Emma designs were the same team, no wonder I like both they are some very smart and talented women.

  130. Karen Crosby
    September 27, 2012 at 12:52 pm

    I learned the book was self published and the patterns are for confident beginners so very doable. Thank you for the change to win.

    karen608 at yahoo dot com

  131. Jeannie D
    September 27, 2012 at 1:02 pm

    What I learned is that I don’t think I want to self-publish a book but I’m really grateful for those that do! Love The Fat Quarter Shop…this book looks wonderful!

  132. Sue Niven
    September 27, 2012 at 1:06 pm

    Taking great pictures and having testers is a great idea, setting yourself a deadline, really gets you going, Some really lovely tips and thoughts in this Q&A. This looks like a fantastic book, well done.

  133. September 27, 2012 at 2:14 pm

    Since I was considering self-publishing a pattern, it was informative to me to see the process behind the book publishing….lots of great information there. Love that “Truffles” quilt!

  134. September 27, 2012 at 2:16 pm

    Congrats on the new book and I although I know of the Fat Quarter Shop and had heard of the Book for some reason I didn’t link it to It’s Sew Emma, and for some other reason I never caught on that it wasn’t just one “Emma” but four. Good luck to all!

  135. Judith
    September 27, 2012 at 2:18 pm

    Self-publishing a book is awesome! It gives hope to those of us who dream… Love the fat quarter patterns. Fat quarters are my favorite fabric choices.

  136. September 27, 2012 at 3:04 pm

    she started a publishing co. to publish her book and patterns thanks for the giveaway

  137. Linda
    September 27, 2012 at 3:58 pm

    Hello! What a nice giveaway!
    I learned that this book’s project are for confident beginners>that’s me!!!!! Thanks for a chance at winning it!

  138. Lisa Marie
    September 27, 2012 at 4:24 pm

    I learned that the projects have size options. That’s a great feature.

  139. Kathrynn
    September 27, 2012 at 4:30 pm

    I like that the patterns are given in four different sizes

  140. Lori Morton
    September 27, 2012 at 5:04 pm

    You Ladie’s did allllll this yourselves, in nine months time….quite a Birth!! Soooo in Awe of you 4!! (PLUS keepin’ up with Store, and Family stuff!! AWESOME JOB!!!! Just proves to me, we can do ANTYTHING we set our minds to do…to make that first step, take that chance…LIVE EVERY MOMENT TO THE FULLEST!!

    Thanks for chance tow in your Book!! :)

  141. Shelley C
    September 27, 2012 at 5:19 pm

    Didn’t know that you could self publish and what a great way to meet the challenge of a diverse audience then to use several contributing authors! Great job! good points about setting dates and sticking to them otherwise you can get into a procrasitnation spiral.

  142. September 27, 2012 at 7:33 pm

    I like that the book is for the Confident Beginner which is what I am, and that you select the fabric first then the pattern, which is what I always seem to do. I would love to have the book especially for that Truffles pattern! Oh thank you for a chance to win.

  143. Jeanne
    September 27, 2012 at 8:46 pm

    Learned you can publish your own book and it doesn’t always takes long. What a great book to win. Thanks for the chance.

  144. Helen
    September 27, 2012 at 8:49 pm

    Great book to have! Publishing this book yourself was something I learned and that great pictures in it make a difference.

  145. Deb
    September 27, 2012 at 9:53 pm

    I enjoyed learning about the pattern business!

  146. becky derry
    September 28, 2012 at 2:20 am

    I love that they show an idea and persistance can pay off a bit of every ones input and a great book for us to enjoy after all their hard work.Thank-you so much to them and youselves

  147. September 28, 2012 at 5:52 am

    I learnt that sometimes setting a deadline, even when busy already, can be the motivation to get something done. And that some of these quilts look like I need to make them!

  148. September 28, 2012 at 6:27 am

    I am super impressed that it only took them 9 months! And it’s always fascinating to hear behind-the-scenes info. Thanks for sharing!

  149. September 28, 2012 at 8:47 am

    I learned that even the professionals struggle with some of the same issues we do and if they can do this than so can I.

  150. Terri U
    September 28, 2012 at 9:57 am

    I didn’t know that Miss Emma is really 4 people.

  151. Amy
    September 28, 2012 at 3:36 pm

    Great advice to set a deadline. I find it very easy to keep mulling over a design or project and not get anything else done.

  152. Jodie
    September 28, 2012 at 5:11 pm

    I didn’t know much about self-publishing, so it was fun to hear about their experience.

  153. Caryn
    September 28, 2012 at 6:05 pm

    I was surprised to learn this book was self-published.

  154. Deborah
    September 28, 2012 at 7:20 pm

    I loved the fact that the material has an input into the design and tat so much can be done with fat quarters. I also learned how much I really want this book!!

  155. lisa m
    September 28, 2012 at 10:10 pm

    I learned that it’s great to have a team to lean on, especially when you have a tight timeline.

  156. September 28, 2012 at 11:10 pm

    I learned that I need this book so I can use some of those fat quarters I am hoarding!

  157. September 29, 2012 at 1:49 am

    I didn’t know that you could write a book like this in just 9 months, and then to publish it yourself! Wow.

  158. sangeetha
    September 29, 2012 at 8:15 am

    Wow – all sizes of quilts, cannot wait to read this book

  159. September 29, 2012 at 10:44 am

    I love the discipline that comes from setting a deadline (and not changing it a million times!) Thanks for a chance at winning the book. Looks interesting.

  160. September 29, 2012 at 10:58 am

    It was self published. Each pattern has 4 sizes.

  161. September 29, 2012 at 10:58 am

    It was self published. Each pattern has 4 sizes.

  162. September 30, 2012 at 10:28 am

    I love the idea of self publishing. Knowing that you need to set yourself a deadline, and stick to it is a great idea. I didn’t know that so much research was involved. Thanks for sharing these tips and for a wonderful giveaway!!!

  163. September 30, 2012 at 11:33 am

    I was very impressed on the 9 month time frame. That is amazing. The idea to use the self-publishing route sounds interesting and intense! Thanks!

  164. September 30, 2012 at 6:25 pm

    I learned that even craft books can go the self-publishing route! Looks like a great book!

  165. September 30, 2012 at 10:16 pm

    I am going to add this book to my library regardless, i love the sample quilt Poppy. I never knew that a quilt book could be self published! I am very excited for this one!

  166. Cheryl
    September 30, 2012 at 10:31 pm

    I’m impressed that you self-published this book. You’re so right about having a great cover photo for your book. Many times I won’t even thumb through a quilt book if the cover photo is uninteresting, and as a result, I don’t even consider buying it.

  167. September 30, 2012 at 11:24 pm

    A book is a great undertaking, great job on the hard work. I’m have just started quilting doing BOM quilt right now and am learning what fat quarters are. Hoping to learn more. Your have invested in the future quilters to come. thank you.

  168. Lee
    October 1, 2012 at 7:15 am

    I always thought – pick the pattern and then get your fabrics – nice to see it the other way around! thanks!

  169. October 1, 2012 at 2:33 pm

    I liked hearing about the self publishing process and neat to think about setting your own deadlines!

  170. October 1, 2012 at 5:19 pm

    I had no idea you could self publish books. Will have to look into it.

  171. Jo
    October 1, 2012 at 7:58 pm

    I learnt that it was self published and how to go about self publishing. Lovely book :)

  172. Gwen Windham
    October 1, 2012 at 8:38 pm

    I love that the quilts are offered in four different sizes!! As for something I learned– self-publishing sounds very rewarding, but also a LOT of hard work! :-) Thank you for the chance to win this wonderful book!!!!

  173. October 1, 2012 at 9:37 pm

    I learned that excellent photos are so important for many parts of craft making.

  174. BellaDonna
    October 2, 2012 at 1:01 am

    To maintain more control, self-publish.

  175. October 2, 2012 at 1:47 am

    I learnt that setting a date and beautiful photos are important. I’d love to one day write a craft book and I can see that if I didn’t set a date I’d never get it finished!

  176. Liz
    October 2, 2012 at 2:22 am

    I learned what a lot of planning and work it is to achieve such a wonderful end product. Thank you for the chance with the giveaway.

  177. Chris
    October 2, 2012 at 3:14 am

    I learned that you don’t need a Publisher and a group of women can indeed succeed on THEIR terms. Congratulations!

  178. October 2, 2012 at 3:55 am

    I learned that It’s Sew Emma Patterns started out from a conversation in the back of a van at a quilt market!

  179. Aimee
    October 2, 2012 at 4:50 am

    Ideas can begin anywhere, including a van! Just follow that goal and you can achieve anything with lots of hard work!

  180. Royce
    October 2, 2012 at 4:57 am

    This is the kind of book that I needed at this moment.
    thanks for the giveaway and wish I could get one copy.

  181. Becky Stains
    October 2, 2012 at 5:05 am

    I learned that some designers start designing with paper and pencil, some at their computer, and some start designing with fabric and fabric cutters.

  182. Linda Nelson
    October 2, 2012 at 5:26 am

    I’m very impressed with the self-publishing of this book!

  183. Alice Allen
    October 2, 2012 at 5:27 am

    Very inspirational to see how the publishing process can be! I really like the patterns too – nice twist on the traditional & I love scrappy quilts.

  184. Saundra M
    October 2, 2012 at 5:34 am

    I learned that each of the 10 projects can be made in 4 different sizes.

  185. Christine B
    October 2, 2012 at 6:13 am

    What gumption it takes to write a book. And, the pictures are beautiful.

  186. ellen kudron
    October 2, 2012 at 6:54 am

    I, myself have just started quilting and I have to tell you that I am truly amazed of everything that goes into a project such as publishing a book! Congrats! P.S. I sure would love to win this book!

  187. Sharon Joyner
    October 2, 2012 at 6:55 am

    Congratulations! It is nice to know that a group of women worked together to achieve a goal from start to finish and most times I pick out the pattern first and then the fabric but if I am reading correctly they picked out the fabric and then created the quilt which I will have to try…thanks for the chance to win a copy.

  188. October 2, 2012 at 7:02 am

    Fat quarters are wonderful time savers. It is amazing to see a book published on just fat quarters. Thanks

  189. October 2, 2012 at 7:11 am

    I learned that making a book is a ton of work!!!!

  190. Judith Bellamy
    October 2, 2012 at 7:18 am

    A really insightful book/interview – so useful to see that I am not the only one who considers the fabric before deciding what I am going to embark upon. Also how from a brief talk how the future can develop.

  191. Barb
    October 2, 2012 at 7:28 am

    I think it’s great 4 women could collaborate on such a project and still remain friends when it’s over!

  192. Barbara
    October 2, 2012 at 7:32 am

    It fun to read about your inspiration for patterns. Looks like a great book.

  193. Joyce
    October 2, 2012 at 7:35 am

    What creative souls – congratulations. Blessings on your endeavors.

  194. October 2, 2012 at 7:58 am

    Wow, self-publishing a book, running a successful fabric store, and it all started with a few friends in the back of a van! Looks like a great book! Thanks for the opportunity!

  195. Melanie Fowler
    October 2, 2012 at 8:03 am

    I learned to try to pick the fabric first, then the pattern. I generally have a pattern in mind first. I think I’ll try it the other way around! :)

  196. Libby Greenleaf
    October 2, 2012 at 8:03 am

    I learned that these amazing woman are very talented and that I would love to visit there shop! Congratulations ladies. I hope that this is just the beginning of your publishing talents! May God bless!

  197. Mary Mac
    October 2, 2012 at 8:25 am

    These ladies kept complete creative control by self publishing.

  198. Shelly
    October 2, 2012 at 8:27 am

    I learned that they self-published. I didn’t know sewists did that, but it sounds like it was a good option for them.

  199. Laura G
    October 2, 2012 at 8:33 am

    Who knew that It’s Sew Emma wasn’t one person named Emma! Now I know it’s the 4 of you! Thx for the chance to win.

  200. audrey
    October 2, 2012 at 8:37 am

    Your book is so lively, colorful and fun looking. My 8 year old daughter and I love to sew together and think this book would be great to make some projects together!

  201. Leslie
    October 2, 2012 at 8:39 am

    Girl power. Love the fact that this book is self published by the power of 4 business minded women!

  202. Donna P.
    October 2, 2012 at 8:41 am

    I never knew anything about self-publishing and it seems like a lot of work. These four ladies with different styles prove that it can be done! Thank you for the opportunity to win!

  203. Deanna Kelly
    October 2, 2012 at 8:41 am

    I love that they reinforced my personal goal of setting a date and sticking to it! It worked for them and they turned out a beautiful book!

  204. Denise
    October 2, 2012 at 8:44 am

    Since I have several hundred fat quarters, this book really calls to me. Loved the process used while writing the book. Gives us all a peek into what it takes and we should be glad there are those who have the talent to get the job done.
    Bravo, job well done!

  205. Wendy Rodger
    October 2, 2012 at 8:50 am

    The book looks gorgeous

  206. Janet Brown
    October 2, 2012 at 8:51 am

    Thank you for offering the giveaway

  207. October 2, 2012 at 8:52 am

    I would love to win this book!

  208. October 2, 2012 at 8:58 am

    I didn’t know you could publish your own book. It sounds like a lot of work but I’m sure it will be well worth it.

  209. Nancy D.
    October 2, 2012 at 9:03 am

    I didn’t know it was self published. Lots of challenges but I’m sure its a satisfying feeling too.

  210. Jessie
    October 2, 2012 at 9:12 am

    I re-learned that it is ok to start with the fabric. I sometimes fail to do a project because I can’t find the right fabric. I need to put the fabric first.

  211. Lisa Garrett
    October 2, 2012 at 9:15 am

    I learned that you can form a pattern around the fabric.

    lag110 at mchsi dot com

  212. Jenny
    October 2, 2012 at 9:18 am

    I look forward to seeing the book! Didn’t realize this was self published! thanks for the giveaway!

  213. Bridget
    October 2, 2012 at 9:30 am

    Love fat quarter quilts! Congrats on the new book-It looks fabulous!

  214. Kylie C
    October 2, 2012 at 9:37 am

    I love that they self-published and I’m amazed that it came together so quickly! There are so many things to learn and decide on with self-publishing so it usually takes longer.

  215. Miriam
    October 2, 2012 at 9:41 am

    Hello – what a beautiful book. I am in the process of deciding what quilt I want to make – this looks yummy. Mim

  216. Catherine
    October 2, 2012 at 9:42 am

    That’s amazing how quickly that came together! I’m still always surprised at how fabulous the quilts can look with such a small amount of special fabric.

  217. Darlene M.
    October 2, 2012 at 9:56 am

    I was interested to see that a quilt can begin with the fabric and then the quilt design can come. Fabulous concept. I must try it.

  218. October 2, 2012 at 9:57 am

    I’m now inspired to start my own self-publish book! I’d love to know more about what resources they used to learn about the industry (beyond the writing, editing & photos) & actually getting in to production.

  219. Nancy
    October 2, 2012 at 9:58 am

    Looks like a great book! I learned there are many things to think about when writing a book, like copyrights, getting excellent photos, whether to self-publish or not, etc.

  220. jane d
    October 2, 2012 at 10:09 am

    Great book==would love to win!

  221. IRIS
    October 2, 2012 at 10:21 am

    letting fabric be the inspiration for the pattern surprised me! thanks for the giveaway

  222. Sarah Crock
    October 2, 2012 at 10:41 am

    Great work…I’m new to quilting and anxious to learn all that I can. Love to sew and make gifts for others. Appreciate the opportunity to win your book.

  223. Regina
    October 2, 2012 at 10:43 am

    I have learned that the It’s So Emma line isn’t designed by just one person but a team effort.

  224. Abbyk
    October 2, 2012 at 10:43 am

    Wow! I didn’t realize you could do SO much with just fat q’s. Amazing!!! I would love to check out this book and learn more. Ty for a great giveaway!

  225. Patsy
    October 2, 2012 at 10:50 am

    I like that they didn’t go with a publisher so they could set their own deadlines & have more control.
    I LOVE the designs–hope I win~~!

  226. Alabama Teresa
    October 2, 2012 at 11:00 am

    I learned you can make your dreams come true in a very short time.

  227. Diane
    October 2, 2012 at 11:21 am

    Looks like a great book to add to my collection!

  228. October 2, 2012 at 11:27 am

    What a cool book! I’m always looking for ways to use up my fat quarters. :)

  229. Poula Ivens
    October 2, 2012 at 11:29 am

    I learned I’m not the only one that has to give myself deadlines in order to complete something! Seriously, though congratulations on your new book. And way to go that you chose to self publish. I like that idea!

  230. Jean Roemer
    October 2, 2012 at 11:30 am

    Fat quarters are so much more than I imagined!

  231. DeeAnn S
    October 2, 2012 at 11:37 am

    I learned that the patterns in the book are available in 4 different sizes! Thanks.

  232. Jan
    October 2, 2012 at 11:49 am

    Research and great photos are the key to a successful craft book.

  233. Linda
    October 2, 2012 at 12:42 pm

    Hello! I learned that research is a key to a great book! Thanks for sharing!

  234. Denise
    October 2, 2012 at 12:45 pm

    I learned that It’s Sew Emma is 4 women creating patterns. I think that is so cool that they work so well together creating patterns and a self-published book!
    This looks like a book my daughter and I would enjoy. Thanks for the chance to win a copy!

  235. Regina
    October 2, 2012 at 12:53 pm

    I like that the quilts have instructions for FOUR different sizes each – so many times it is just 2 sizes. My fat quarter stash yearns for this book!!!

  236. Judy
    October 2, 2012 at 1:17 pm

    I soooo want that book, I hope I win it! I learned that when I get an idea for something to get right at it, set a deadline.

  237. Patsy Pirnat
    October 2, 2012 at 1:55 pm

    I am crazy about Fat Quarters and scrappy quilts right now. I will really enjoy this book. Patsy

  238. Christine Burtch
    October 2, 2012 at 1:59 pm

    I was just informed yesterday that I’m going to inherit a fat quarter stash from a quilter’s daughter. I don’t have a lot of fat quarter friendly quilt patterns so this book would be a Godsend! Thanks for opening up this wonderful giveaway…I’ll be keeping my fingers crossed. I see some incredible quilts I would love to create!

  239. Linda
    October 2, 2012 at 2:01 pm

    Love some of your patterns that come in different sizes.
    But would love to be a tester.
    Congratulations on the book

  240. Kris
    October 2, 2012 at 2:04 pm

    Wow, to be able to write a book in nine months!! That takes some real talent.

  241. Hope Mitchner
    October 2, 2012 at 2:04 pm

    I think the most important thing I learned is that you need to just set a time limit and then just do it!!

  242. October 2, 2012 at 2:29 pm

    I like: “Usually the inspiration for new patterns comes from fabric…”
    This book looks awesome. I hope I win!

  243. October 2, 2012 at 2:34 pm

    I’ve learned that nine months is doable for a self published book! I never would have believed it. :)

  244. Claire C
    October 2, 2012 at 2:46 pm

    I learnt to buy the fabric first then decide on a pattern. And I have also learnt that I really, really want to own a copy of this book, I hope I can win one of the 3 copies you have for this giveaway. Thanks for the chance.

  245. October 2, 2012 at 3:51 pm

    Well if you only spend 9 months with teh book, I can not imagine what you will create soon.

    Thanks for the giveaway.

    Costa Rica

  246. Mary Rokisky
    October 2, 2012 at 4:19 pm

    I like the idea that they find inspiration from fabric first.

  247. lyn lewis
    October 2, 2012 at 5:05 pm

    I had no idea you could self publish!
    But I have learnt from this article, that doing so would be wayyyy beyond my abilities lol
    So much respect to this ‘team’ !
    I adore the quilt on the cover……its a delight!

  248. Jeanie
    October 2, 2012 at 5:28 pm

    I learned that the book is for quilts made of mostly fat quarters. They can be made in several different sizes. Looks like a beautiful book.

  249. Dana
    October 2, 2012 at 5:42 pm

    Today I start a project from the pattern and I have learned that you can start from the fabric and flow from there :) The book looks amazing- what a great givaway!

  250. Juanita
    October 2, 2012 at 5:47 pm

    I’m impressed that the patterns can be made to different sizes.
    And the photography is beautiful!

  251. Shannon Harris
    October 2, 2012 at 6:17 pm

    I was not aware the authors also run the Fat Quarter Shop (which I love).

  252. Ruth
    October 2, 2012 at 7:21 pm

    I would have thought self publishing would be a hard process but seems like in some cases the smart way to go! If I don’t win a copy I will certainly buy one!

  253. patty
    October 2, 2012 at 8:10 pm

    love what i see i been do quilts for years i love seeing new patterns and ideas every day iam aalways up for the challenge thanks every time a new book comes out i must get it thanks again for the chance

  254. Cathy Martin
    October 2, 2012 at 8:17 pm

    Great to hear about the self publishing. Fat quarters- I have lots of them waiting to be made in to a masterpiece. I would love this book. Thank you.

  255. Bets
    October 2, 2012 at 8:51 pm

    9 months…now tat is fast and interesting to learn what ave you the ideas and how you decided to make a book…especially for beginners. Even us ” seasoned” quilters lie an easy pattern and I see a baby one I would love to make…o hope I win! Thanks a bunch and congrats on your new book! I ill buy it if I do not win it….great patterns!

  256. Robyn
    October 2, 2012 at 9:02 pm

    I always get lost in fabric choices, so having a deadline would force me to pick one & continue with that.

  257. Janet Pierce
    October 2, 2012 at 9:10 pm

    I learned that you can self publish so you can work on your own time, and definitely not to give up on one’s dreams. Thanks for sharing, and thanks for the giveaway.

  258. Donna Rae
    October 2, 2012 at 10:06 pm

    I was surprised to read that sometimes ideas for patterns come to them from the fabric. Very interesting! Sure hope I win, this sounds like a good book to own!

  259. Sheri
    October 2, 2012 at 10:54 pm

    I didn’t realize Sew Emma was made up from Four creative people!
    The book looks great!

  260. jeanne muckey
    October 2, 2012 at 11:47 pm

    Love fat quarters, love fun patterns, great fun

  261. emily
    October 2, 2012 at 11:50 pm

    This book is written by 4 people.

  262. Kathie
    October 3, 2012 at 12:00 am

    When women set their mind to something, there is no stopping us! Congratulations on your book!

  263. Priya
    October 3, 2012 at 5:14 am

    I love making fat quarters quilts and getting the combinations right is so totally fun.

  264. Emily C
    October 3, 2012 at 11:00 am

    Lots of research required.

  265. judy bodi
    October 3, 2012 at 11:10 am

    love to use precuts!!

  266. Dora
    October 3, 2012 at 11:32 am

    Not only are you creative but you also are very disciplined!!!

  267. Gill
    October 3, 2012 at 2:22 pm

    Wow 9 months! I thought it would be much longer!

  268. October 3, 2012 at 4:19 pm

    Learned: that some designers realize that consumers need options, like the four different sizes in patterns. It’s so frustrating to see for example, a table runner that would be perfect for your bed, but you have to do all the re-designing yourself!

  269. Isabella
    October 3, 2012 at 4:41 pm

    Each pattern change with different fabrics, so is too exciting to see what is it at the end! Tres bravo! Very nice book

  270. Linda S
    October 4, 2012 at 10:47 am

    I’m excited to have won a copy of the book….thank you & the Fat Quarter Shop so very much!!!

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