Business Tips from Jennifer Paganelli, and her book Girl’s World

I had the privilege to interview fabric designer Jennifer Paganelli, the business woman behind Sis Boom. She’s a crafty mom who seems to do a little bit of everything!

Jennifer’s creative work includes sewing patterns and juicy, vintage-inspired fabrics (produced by FreeSpirit). We got to chat a little bit about her journey as a creative business woman, as well as her first book, Girl’s World, with 21 projects made for little girls!

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Jennifer, congrats on your first book, Girl’s World. Can you tell me a little bit about how this project came to fruition?

JP: Well I’ve always wanted to do a book for years and it just took time to find the right fit. I also am not a great sewer so I wasn’t certain I could do a how-to book, but then I found Dolin Oshea who is the technical writer and illustrator for Girl’s World and it was a marriage made in heaven!

How have you enjoyed the process of working on Girl’s World as compared to working on individual patterns or fabric lines?

Girl's World by Jennifer Paganelli Girl’s World is an incredible platform for me. Until now the vision I had set forth for Sis Boom had really never been seen. It’s colorful but decidedly vintage, and I wanted that to be the principle factor. The book coming to life reveals the sensibility that Sis Boom is all about. It’s about color, but also draws back to a simpler time.

What’s the general theme or idea behind Girl’s World?

The general theme is how to create a pretty room or dress for a certain occasion, all the while being inspired by that cozy nook in your home. I love that these dresses are all cotton and washable, not fussy or demanding.

Do you have a favorite project in this book?

I love the Josie dress. I love that it can be used as short or long and I love that it can be worn to the beach or fancied up for a wedding.

Sis Boom sneak
Aside from the cute Bosco Bowtie, can we look forward to any Sis Boom patterns for boys?

I love this question, and yes you will see more! Don’t forget the Sis Boom Louey Boxer as well as Carla Crim’s own collection of Scientific Seamstress items for boys.

You are an inspiration to moms who dream of having their own creative business, while balancing work with family life. Can you tell us how you’ve made it through the tough times?

You know I love highlighting other women and giving them a chance to shine because it can be so competitive out there and I think we are coming into a new time of more cooperation and sharing. Coveting keeps us lonely and isolated. Sharing is really the better route to a successful business. I have amazing and very talented women that work with me and pursue their own visions and dreams and they need to be supported in that.

Sis Boom sneak peek
What’s your best advice for an aspiring designer or handmade author?

Never give up! Don’t quit before the miracle and always count your blessings! There is room for everyone and you are right where you are supposed to be.

What’s next for you, Jennifer?

I am super excited about my next book Happy Home, to be published by Chronicle next year. I love my fabrics for fall, Crazy love and Super Fly! And I am so grateful to everyone for their love of Girl’s World, because it’s just the beginning.

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Thanks for the inspiration, Jennifer! You can check out the book here.

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  4 comments for “Business Tips from Jennifer Paganelli, and her book Girl’s World

  1. April 30, 2011 at 10:16 am

    Really inspiring reading – thanks!

  2. May 2, 2011 at 4:49 pm

    Can’t thank you enough for doing such an incredible job and asking such great questions. xoxoxo Jennifer

  3. May 4, 2011 at 11:01 am

    What a wonderful article. We love that Jennifer supports handmade! She gets our vote 😉 Girls Worls just moved to number one on our book list!!

  4. July 26, 2011 at 3:21 pm

    Both my daughter and niece are going to love Girls World as its something right up both their alleys so to speak.

    Going to make a great stocking suffer

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