Craft Book Photographer Elizabeth Maxson + Giveaway!

Joining us today is Elizabeth Maxson, a talented lifestyle photographer who photographed the book Quilts from the House of Tula Pink (F+W Media). I know you’ll enjoy getting to know Elizabeth’s creative process, some fun places she has been featured and more about her craft book photo shoot. So let’s dive in!

Elizabeth, I see from your blog that you were featured on the cover of Where Women Create. Congratulations! How did this come about?

Yes, I can.  That issue, was a big honor for me! It was the summer of 2010, but it does seem like yesterday. Actually, I was out of town working for a client and when I returned, an email from the publisher, Jo Packham, was waiting for me, asking if she could shoot my studio. She was going to be in town to shoot Mary Engelbreit’s studio as well as a few others and wanted to include mine as well! I was shocked. She later learned that I was a photographer and so she asked if I could then shoot my own studio, which I did. But I had no idea (nor did it even ever occur to me) that I would ever end up on the cover of Where Women Create. Had I even thought of that, I would have at least styled the shot for a cover! It was a very short deadline, and what you see on the cover (and inside) is really how it looks most of the time. Well, not counting those times I am on a deadline and I just drop things wherever to beat the clock.

Where Women Create cover

As a freelance photographer, you worked as a stylist and photographer for the book Quilts from the House of Tula Pink. You certainly had some stunning subjects to work with! Can you tell me more about this?

This project is something I am very proud of and again, something I just didn’t expect. I was at a book signing in NYC, for Where Women Cook‘s premier issue, and Nancy Soriano, an editorial strategist, just walked up to me, introduced herself, and said she may have a project that I would be perfect for later in the spring. Just like in the movies. One moment I am signing a book, and the next moment, I am talking to the infamous, Nancy Soriano!

Tula Pink Quilt by Elizabeth Maxson

Can you take us back to the day of the Tula Pink photoshoot? I’d love to hear how this works.

I am smiling when you said, “the day,” because there is no such thing as “the” day…but it is a good smile, not a condescending one. Actually, I spent almost three weeks to find the exact location. I had a vision in my head that I just couldn’t let go. I did so many test shots of many, many places around town, and near town, and when I downloaded them on my computer, they just didn’t sit right with me. Sometimes, I would drive all day and never take a single shot because I didn’t see a place I liked. I must get a real “feel” for a location before I shoot for anyone. Finally, I found this abandoned place, above my friend’s store! But unfortunately it was an hour and twenty minute drive, one-way, just to there. But it was exactly my vision, so I didn’t care, I had to have it. And, while I found it in May, and the weather was great then, the shoot got delayed until August. Yup, an August three-week heat wave and tornadoes from hell! I shot for three weeks in triple-digit weather, watching the weather change any moment from blistering sunny skies to black threatening clouds that had me packing up all my equipment, computer, tripod, and 10 quilts, then scrambling down the stairs, down the street, and into my car for a long drive home, watching the clouds overhead, and listening to radio wondering if I was heading in a safe direction or not.

Online Quilting Class

As far as props, setting them up, and styling…well, you are looking at her. I am a photographer and also a photo stylist. Sorta a two-for one! I had trusting friends who let me kidnap some of their treasures, and my husband who helped haul up the furniture up the stairs. But once it was up the stairs, it all sat in boxes and in one room. I basically had to move each piece into place for each set-up. But the funny part? The floor had this perfect dust and dirt on it and I didn’t want to mess that up. So, no dragging of anything…I did not want any drag marks anywhere, so I literally lifted every piece many, many times, even that settee, and set it down carefully, as not to leave any long dragging marks on my perfect dust.  Crazy, right? And then there were Tula’s gorgeous quilts that I got to know personally and I had to take great care of, keeping them clean while I surrounded them with all this “perfect” dust!

Tula Pink Quilts by Elizabeth Maxson

I had boxes and boxes of props, and most of the big furniture is mine. But even the tiniest prop I would borrow from my friends, if I felt I needed it. And there was a great antique mall, Forever Antiques. The owners, who barely knew me, lent me that fabulous bench on the cover, as well as a few other items. No deposit required, they just let me walk out with it! I think they saw how passionate I was about finding just exactly what I wanted.

I work only with natural light. Not even a flash on that shoot. So, I was at the mercy of the clouds and sun. After studying the rooms and the movement of the light, I would begin figuring out in my head, and through test shots, how I wanted to set up and use the rooms. Some days, I would completely change my mind on what I would do, simply because the clouds came in and ruined my set-up, so I would spend that day just prepping for a completely different shoot in a different area, as I waited for the light to shift. And when it did, I would zip over to the other set-up, capture the light, and shoot, until the cloud moved again. And so then I’d got back to prepping the other set-up, with no time wasted.  A typical day could be as long as 12 hours with driving time, loading and unloading my equipment, hauling it up the steps, then unloading carefully, setting it all out, getting it ready, setting out my computer, getting out the quilts. And then finally, just starting with the set-up and then using the light, and then bingo! I can finally click the camera. Then there is the packing up the equipment, computer, tripod,  and 10 quilts and hauling it all down the steps, down the street, loading in the car, driving an hour and twenty minutes and unloading my car and hauling it all into my house again. So the drive, all the steps, and the fact I couldn’t leave the quilts behind or any equipment for fear of the harsh weather really added a good four or five hours to my day.

Now the million dollar question that I usually get is: Why didn’t I get an assistant to help me load and set up? Well, on this particular shoot, I just could not do that to my several friends who volunteered. One, they would hate me at the end. The building was easily 120 degrees on most days. I brought a cooler filled with ice and dunked a t-shirt rag in it and wrapped it around my head just to keep from passing out some days. Two, it was a filthy environment. Three, I rarely takes breaks. And finally, I couldn’t ask someone to sit for hours on end in those conditions as I painstakingly choose exactly which prop looks best on camera, download the shot, check it on the computer, and then move it over three inches, because the light hits it just a little better turned…and shoot again just to be sure of size, light, everything.

But remember, this shoot was to take place in late May and very early June, not in August. Had I the powers to  forsee its delay, then my common sense would have directed me to a place where I could be fairly certain that my attire would not require an iced-wrapped t-shirt rag around my head!

Quilts from the House of Tula Pink by Elizabeth Maxson

Wow, I’ve never pictured photography as such a grueling business! So, after the craft book photo shoot, what comes next in the process? Who from the book publisher do you work with, and what does this process look like?

After I fulfill the shot sheet, I download the photos and adjust as needed (cropping, cleaning up a photo that has a loose thread, or hint of whatever showing on the edge that wasn’t supposed to be there). I was very, very lucky in that the publisher, F+W Media, gave me complete freedom. That is not common. We discussed the book and its “feel,” but pretty much, how I shot it, what I used and how I used it, was a freedom that I was given and felt honored to be given that trust. I would turn in my photos and just wait and see if they would freak out or if they loved it. And the best email is when you get one that comes back with: “WE LOVE THE PHOTOS.” From there, my job is done. The layout designer and editor work together with the publisher and as a team, along with the author, the book is laid out. Text, graphics, and final approvals are completed. I never saw the book until it was mailed to me.

Quilts from the House of Tula Pink by Elizabeth Maxson

I see you have a strong interest in DIY and home decor, and your kitchen was even featured on the Aparment Therapy blog. Do you have any tips for someone wanting to break into the photography side of the craft publishing world? How can you make connections and effectively launch your business?

Hmmmm…good question. Home decor, custom design, and dealing with antiques is in my blood and was my professional start. I always shot photographs, but it was out of necessity because I couldn’t afford a “professional” to do it for me. I needed a photo for my website back when I had a retail store. Or I needed a photo for an ad. Or a photo that an editor wanted quickly for a little piece in a magazine, so I would just shoot it and send it out and so on. Soon, my shots were getting noticed and my love for photography was always there, but just on the back burner. I really just photographed what I was working on and doing. And at that time, it was my store and my custom design work. I loved what I did so I shot it, shared it, and shot more.

For crafter, I would suggest to photograph what you are working on, as well as, any crafting fairs you are attending. I would look at the publications that you are reading and you enjoy. I would study them and ask yourself why you read them and what is it about them do you like? Look at the photos in those publications and study them. Do those crafting magazines do a lot of “how to” photos? Do they do a lot of “event” photos? Do they do a lot “detail” shots? Submit whatever type of photos that those magazines are using and shoot what you enjoy, but shoot in your own unique style for that magazine. That is just one way to start. But mainly, no matter how you shoot, shoot with a passion and over time, develop your own style of shooting.

Quilts from the House of Tula Pink by Elizabeth Maxson

And by style of shooting, I mean, whether you are shooting a craft item, food, a craft fair, or even just materials needed to make something, shoot it in a way that makes that shot your shot. And that just comes with time and shooting lots and lots of things over and over again.

As far as connections? First, if any crafters have a blog, then that is the best place to make connections and to show off your crafts and your photography. If you are wanting to grow your photography, then I would say at least 90% of every single thing you put on your blog should be a photo you would be willing to send to an editor. Secondly, if you don’t have a blog, then definitely start one. Also, you may write to any publication and ask for their editorial calendar, which basically is a schedule of upcoming articles they hope to publish, or plan to publish. This will help you to determine if  you have any photos or articles that may fit what they are looking for. Finally, connect by simply going to publishing websites, blogs, or even getting the email from of the editors of publications and introduce yourself, include a fantastic photo, a topic of a story you have to offer, and then offer your assistance (and include a link to your blog, of course!).

Thanks Elizabeth! We find you work and your business tips inspiring, and are so glad to have you join us!

Tula Pink Sew Along

Interested in sewing up a quilt from the book or something in Tula Pink fabrics? Check out the Sew Sweetness Tula Pink Sew Along!

Quilts from the House of Tula Pink


F+W Media is giving away a copy of the book Quilts from the House of Tula Pink to one lucky Craft Buds reader! To enter the giveaway, just leave a comment about something you learned from our Q&A with Elizabeth. We’ll choose a random winner one week from today’s post!

Congrats to commenter #52, Linda!

Don’t forget to work on your craft book project and link it up the last week of September for our Craft Book Month party with prizes!

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  117 comments for “Craft Book Photographer Elizabeth Maxson + Giveaway!

  1. Lauren aka Giddy99
    September 19, 2012 at 11:26 am

    I’m agog that an antique mall allowed someone to borrow something, without a deposit or anything. It’s awesome that there are still folks who trust, and that Ms. Maxson is able to inspire that trust in folks. Truly a credit to her character. :)

  2. September 19, 2012 at 11:29 am

    I was nice to see how much work it goes into the photos and it is true that it makes all the difference! Thanks for the chance to win

  3. September 19, 2012 at 11:29 am

    How fun! I think that the way a craft or quilt is photographed is part of what grabs my attention and says “I need to make that!”
    I want to take better pictures of my own projects, and this offered a lot of tips for that. Natural light, location!, setup, and just be you!
    Thanks for insights into creative processes and a giveaway!

  4. September 19, 2012 at 11:30 am

    I love the idea of perfect dust :)

  5. September 19, 2012 at 11:32 am

    I totally agree about not letting volunteers help in situations like that! My friends are always saying how they would love to do what I do (antique dealer) but they have NO IDEA how much crap I sometimes have to dig through, and then moving dirty huge Victorian furniture and huge Persian rugs. It’s much better to get my husband to help. He benefits from the profit so he wont hate me later <3

    Gorgeous photos by the way! I am not a quilter, but have been tempted to buy the book for eye candy. Maybe I will win! :)

  6. September 19, 2012 at 11:33 am

    I learned that photography is much harder than it looks when trying to get pictures for a book. The lighting, shadows, weather in general can make it seem impossible!

  7. Elizabeth
    September 19, 2012 at 11:40 am

    I was interested to learn that she just photographed with natural light. I can just picture tapping my foot waiting for the sun to come out again! =) Gorgeous photos. Thanks for the giveaway.

  8. September 19, 2012 at 11:47 am

    I am amazed at how much work and energy goes into a single photo. The outcome is well worth it though, beautiful!

  9. September 19, 2012 at 11:48 am

    I learned that a quilt photo shoot is brutal manual labor! Who knew?!?

  10. Becky
    September 19, 2012 at 11:55 am

    The patience of a saint to work only with natural light! The time and energy spent working around the clouds would have driven me right down frustration alley!

  11. Carmen
    September 19, 2012 at 12:09 pm

    Whoa, that is some really intense work! It’s quite a miracle that Elizabeth was given free reign by the publisher (and free use of the bench by the antique dealer)! Spectacular results, I gotta say.

  12. September 19, 2012 at 12:14 pm

    I think it is amazing how she combined her interest in photography and quilting. I learned that if you work hard enough, you can be successful in more than one area. She and her work are fabulous!

  13. Debbie H
    September 19, 2012 at 12:23 pm

    I learned about how to set up a photo shoot. Lot of work!

  14. September 19, 2012 at 12:31 pm

    Now, that is true dedication and passion! I am truely amazed that Elizabeth wouldn’t give up even with such conditions! I guess I learned that I will never be a good photographer, I just lack the patience :)

  15. Brie
    September 19, 2012 at 12:37 pm

    I love that she only works with natural light! How wonderful!

  16. Cecilia
    September 19, 2012 at 12:40 pm

    I did not realize that photography was such a hard job. It makes me appreciate the beautiful pictures even more.

  17. Linda
    September 19, 2012 at 12:47 pm


  18. Narelle
    September 19, 2012 at 12:48 pm

    Work with natural light!

  19. Wynne Eslick
    September 19, 2012 at 12:48 pm

    I can’t wait to pass this article on to my daughter. She is a budding photographer away at college. I know this will give her lots of info about to shot for your client and the behind the scenes day of just the right shot. She will be encouraged. Thanks for the interview.

  20. September 19, 2012 at 12:49 pm

    I didn’t realize how hard of a job photography was! I mean, I take pictures for my Etsy, but a book is a whole other ball game!

    Thanks for the chance to win!

  21. September 19, 2012 at 12:53 pm

    I really learned a lot from this! I love her tips about trying to take photos like the ones you see in craft magazines. I buy tons of them, but have never once thought the photographs themselves were inspiration, not just the items in them!

  22. LauraH
    September 19, 2012 at 12:55 pm

    I learned that dirt and dust can be useful! I love how she notices every detail and uses it for the photo! Thanks for the giveaway and great interview!

  23. September 19, 2012 at 12:55 pm

    Wow! She has so much passion for her work. It is wonderful.

  24. Becky Greene
    September 19, 2012 at 1:03 pm

    I had no idea how involved the process of photographing inanimate objects could be. I will look at the beautiful eye candy with much more appreciation from now on!!

  25. mary n
    September 19, 2012 at 1:41 pm

    i love the insight on photographing your own projects. so many times i give something away and think, i should have photographed that for myself :O)

  26. Amber
    September 19, 2012 at 2:10 pm

    I knew taking picture are lots of work, but what a creative eye you have for every detail.

  27. September 19, 2012 at 2:18 pm

    i love craft books. never really thought about who actually takes all the pictures and what work goes into that. but i ALWAYS see the pictures as amazing eye candy or very helpful. never really thought how much work it takes to make a picture seem so effortless. it was nice to get some insight on that.

  28. September 19, 2012 at 2:45 pm

    This was absolutely fascinating! I loved hearing more about the whole process of shooting projects for a book!!

  29. Deb H.
    September 19, 2012 at 3:13 pm

    I love her tips for shooting pictures and looking to publications for examp;es.

  30. September 19, 2012 at 3:46 pm

    Wow, I cannot believe how much work goes into each and every photograph! It’s well worth it though as the photos are stunning!

  31. Andrea
    September 19, 2012 at 4:08 pm

    I’m amazed that she was able to shoot with only natural light in that upstairs room! The photos look amazing!

    I think that every artist has a little bit of selfishness in them that makes their work their own. It simply is not possible to have someone helping at times :)

  32. Allison C
    September 19, 2012 at 4:20 pm

    I learned that so much work goes into photographing and that natural light is important!

  33. amorette
    September 19, 2012 at 4:34 pm

    wow, those sound like grueling conditions! i cannot believe the shoot was so hot- thank goodness the pics are so gorgeous!

  34. September 19, 2012 at 4:35 pm

    Wow, I learned that I am not alone! I could totally feel her pain when she was talking about the day that the light didn’t cooperate! When you look at some of the beautiful photographed pages out there, you don’t think about the fact that the professional have it just as hard as we do. I have been know to take my white cloth shower curtain from my master bath to hang outside as a backdrop for a photograph for jewelry for my Etsy shop and I always dread taking my photos because I know it will take hours and hours and hundreds of shots for those 5 little squares you need to fill! Elizabeth on the other hand, seems to relish these moments!

  35. V Abney
    September 19, 2012 at 4:36 pm

    I liked using natural light and create your own style.

  36. Patrizia
    September 19, 2012 at 4:38 pm

    I liked the hint about taking pictures of your craft in progress and study your favorite magazine. Then develop your own way.

  37. September 19, 2012 at 4:51 pm

    Hi. I learned Elizabeth works really hard to get her shots just so and that she uses natural light, no flash. Wow!! No wonder her pictures are stunning.

  38. September 19, 2012 at 5:07 pm

    I was so glad to learn that I’m not the only nutter that drives around for days looking for photo location inspiration :oD

    Thanks for the chance to win!

  39. Denise
    September 19, 2012 at 5:25 pm

    I learned that a good craft photographer has a vision of how the shots should look and probably is a bit of a perfectionist!

  40. Katy
    September 19, 2012 at 6:27 pm

    I learnt how much attention to detail goes into this. Wow.

  41. Kathy Davis
    September 19, 2012 at 6:59 pm

    I learned that Elizabeth said the floorof a shooting had this perfect dust and dirt on it and she didn’t want to mess that up. She had to be carful not to get the quilts dirty in the “perfect” dust.

  42. Sarah Norman
    September 19, 2012 at 7:38 pm

    I loved reading about how much effort and time goes into getting the perfect photograph. The bit about the dust made me giggle!

  43. September 19, 2012 at 7:39 pm

    I love that she works only with natural light! How well I know what it is like to be waiting on the clouds… :)

  44. September 19, 2012 at 8:29 pm

    I love the advice that you need to shoot in a way that makes a shot yours when taking a picture.

  45. September 19, 2012 at 8:37 pm

    Conditions on photo shoots are not nearly as glamorous as I thought! Beautiful photos!

  46. Deb
    September 19, 2012 at 9:35 pm

    I enjoyed all the info on photography. I would love to read this book!

  47. September 19, 2012 at 9:55 pm

    Love this featured guest posting.
    Elizabeth is a doll and so much soil in all she shoots and creates.
    I love the beauty she creates all around her and the hearts she touches with her writtings.

  48. lynaeve
    September 19, 2012 at 11:17 pm

    I learned blogging is a lot of work. thanks for the chance!

  49. September 19, 2012 at 11:20 pm

    I learned that photography is much harder work than I imagined. And I learned that using natural light is important. I love the photograph of the old room with the peeling wallpaper. What a lovely space! It would be so nice to win this book. Thanks for the opportunity.

  50. September 20, 2012 at 12:08 am

    I would like to make a comment about the comments!

    I am loving that so many of your readers are seeing what goes into a day in the life of a professional photographer and stylist. Since the invention of the digital camera it doesn’t take much these days for anyone to call themselves a photographer. I made my living for 20 years styling for photographers who had to calculate their film, lenses, equipment, light meters, battery packs, strobes, and dark room chemicals to get the perfect picture. Now, most anyone can aim and shoot.

    Digital or not it still takes a trained eye to see that EVERYTHING is right inside the view finder. Elizabeth has such a particular style and science to her art, she is a wonderful addition to the new breed of photographers who work their tail off to get it right, no matter the cost.

  51. Melissa Chaney
    September 20, 2012 at 12:11 am

    “And then there were Tula’s gorgeous quilts that I got to know personally and I had to take great care of, keeping them clean while I surrounded them with all this “perfect” dust!”

  52. September 20, 2012 at 1:08 am

    just goes to show you that hard work, grit and determination will get you what you want! she sure did some work there! thanx for the chance towin a copy!

  53. Jennie P.
    September 20, 2012 at 3:06 am

    It’s so wonderful that these photos were taken with natural light.

  54. Joyce Mitchell
    September 20, 2012 at 6:40 am

    It was interesting to learn how long it can take to shoot the photographs for a quilt book – and the details of setting up the individual shots. I love quilts books & this makes me appreciate them even more. Thanks for the chance to win.

  55. sarah
    September 20, 2012 at 7:28 am

    Patience..Attention to detail and don’t be afraid to get outside. Thanks for the great tips.

  56. Jodie
    September 20, 2012 at 7:28 am

    Wow, I had no idea it would take so long to set up for a photo shoot — even just to find the right place. Amazing. Looks like it was worth it.

  57. Lisa Marie
    September 20, 2012 at 7:41 am

    The importance and challenge of finding an appropriate location for a photo shoot is something I hadn’t really considered. Now I can appreciate all the work that goes into those gorgeous quilt book photos — in addition to the work of making the quilts!

  58. September 20, 2012 at 8:02 am

    I love the idea of doing your photography research in craft books. What do you like about the photos in books etc and then replicating in your own individual style

  59. Debbie
    September 20, 2012 at 8:11 am

    The pictures certainly show how much LOVE she has put into this shoot. It is amazing work with natural light. Thanks for sharing this with us!

  60. September 20, 2012 at 8:13 am

    I loved learning about everything a photographer puts into a shoot, especially finding the location.

  61. kimberlee
    September 20, 2012 at 8:15 am

    I really had no idea all that work and time went into shooting photos of quilts. How grueling, yet rewarding!

  62. September 20, 2012 at 8:35 am

    I learned that Elizabeth is a kind and caring person, who is open and honest and will not use her friends when things are in the way and can cause discomfort. Way to rock the photos Elizabeth. Thanks for a chance to win Tula’s book, local artist and almost neighbor here in MO One of my favorite designers.

  63. Sandy N.
    September 20, 2012 at 8:35 am

    Interesting to know how much time and effort goes into shooting quilts. Never really considered it before. Thanks for the opportunity to win.=)

  64. Lori Smanski
    September 20, 2012 at 8:39 am

    Wow. I love how she explained the information needed on crafting photography. I never really thought how much work really goes into it all before now. Thanks for the interview.

  65. Anda
    September 20, 2012 at 8:49 am

    The real eye opener is how involved a photo shoot can be, ideal location and lighting seem to be key to success! awolk at rogers dot com

  66. Cheryl B.
    September 20, 2012 at 8:58 am

    I learned about photography and lighting

  67. September 20, 2012 at 9:00 am

    I learned that she only uses natural light, and it is much more work than we realize to make photos look so beautiful!


  68. September 20, 2012 at 9:02 am

    who knew finding the right location for a photo shoot could take so long. I guess when you have a vision you don’t stop until you find what you want. thanks for the giveaway.

  69. Karen Crosby
    September 20, 2012 at 9:41 am

    I learned just how much work a good photographer goes through for the perfect photos…lugging furniture after finding the right things, not messing up the dust (!), sweating in triple digit heat with a wet t-shirt wrapped on her head. I’d like to see a picture of her in that. She is very tenacious. Thank you for a chance to win this book.

  70. September 20, 2012 at 10:32 am

    The time spent in trying to find a location to match her vision. Way more work and dedication than I thought but so worth it! The photos are beautiful! I’d love to own that book – such a pleasure to look at.

  71. Deb
    September 20, 2012 at 11:06 am

    I learned that I don’t have the patience to be a great photographer!

  72. Deb
    September 20, 2012 at 11:06 am

    I learned that I don’t have the patience to be a great photographer!

  73. Gill
    September 20, 2012 at 11:07 am

    Great interview! Thank heavens for trusting friends and a helpful husband!

  74. Veronica
    September 20, 2012 at 11:31 am

    I learned that a great photographer will craft the photos down to the tiniest detail and will do whatever it takes to get the perfect shots! What dedication!

  75. September 20, 2012 at 11:40 am

    I love that she only works in natural light–I think that sometimes I rely on the flash to help out with the photos. What a great idea on making your photos so realistic and beautiful!! Thanks for the tips!!

    p.s. my fingers are crossed!! i’d LOVE to win this book!

  76. September 20, 2012 at 11:46 am

    I learnt that she is one very dedicated and hard working lady with a great eye!

  77. September 20, 2012 at 12:21 pm

    I learned that you can request the editorial list from publications and make submission accordingly. And to trust your instinct to follow your passion, sticking to what you’re working on.

  78. Gunilla
    September 20, 2012 at 1:24 pm

    I’ve often marvelled over the locations where photos are shot. I was always wondering how they found them! Now I know and I certainly learned that time is a crucial factor, and that one needs alot of time! Great interview, really enjoyed reading it! Thanks!

  79. September 20, 2012 at 1:47 pm

    The importance of passion in whatever you do… that photo shoot was no “walk in the park”. Long hours and lots of effort went into those beautiful shots, but the results are a testament to Elizabeth’s passion.

    Really enjoyed this interview. Thanks so much!

  80. Judith
    September 20, 2012 at 2:18 pm

    Whether photography or quilting, I think Tula Pink would inspire practice, practice, practice. Greatness is achieved with great effort.

  81. Maria do Carmo Pezzuto
    September 20, 2012 at 3:04 pm

    Trabalho árduo e lindo,um fiapo de linha é motivo de preocupação,o cuidado com amigos,por excelência já estou apaixonada.Sou exigente com o meu trabalho também.O que eu aprendi com o meu pai cabe perfeitamente no exercer da função:O SUCESSO SÓ VEM ANTES DO TRABALHO NO DICIONÁRIO!!!Parabéns a todas vocês e eu quero ganhar este livro,para mim vai ser um documentário de profissionalismo aliados com beleza e aprendizado,que só existem em pessoas com

  82. Tracy G
    September 20, 2012 at 3:21 pm

    Loved the interview so much, I followed on to her blog. Gotta love a woman who gives credit of her success to the original Creator, our Lord and Savior.
    I am an accidental photographer, it’s an accident if the shots are better than average. 😉

  83. Cheryl
    September 20, 2012 at 3:43 pm

    I have a signed(Tula Pink) copy of this book. The quilts are the most beautiful things I have seen . I found myself studying each picture wondering “why” on each shot. Each one put a new perspective on something I just wanted to “look” at. They needed no words. Now I know why.

  84. September 20, 2012 at 3:50 pm

    that she shot her on studio. thanks for the interview and thanks for the giveaway

  85. Kaitlin M
    September 20, 2012 at 9:03 pm

    I learned that photoshoots are a lot more involved than I thought they were.

  86. Jessica
    September 20, 2012 at 9:39 pm

    Wow, that Ms. Maxson really knows what she wants and how to get the job done! Her perseverance and reliance on her instincts are inspiring. She seems so focused on her goal, that despite the obstacles in her way, she remains adaptable to each situation. What a great lesson we could apply to other areas of life!

  87. September 20, 2012 at 9:55 pm

    I love this book and the photography is amazing. By reading the interview I learned who was behind those fabulous pictures. Also, just how much work went into each and every photo. Elizabeth Maxson is a talented photographer. Thank you for the interview and the priceless giveaway! Hope I win, I love Tula’s book even more now that I know its story.

  88. September 20, 2012 at 11:16 pm

    I learned photography takes a lot of time and dedication to get the perfect shot. I love this book and was so excited to see you guys interviewed the photographer. What an amazing story to go with the book.

  89. Cheryl
    September 21, 2012 at 12:09 am

    It was so interesting to read about how she got that great sofa prop and the perfect room for her shoot.

  90. Beth T.
    September 21, 2012 at 2:24 am

    As an amateur photographer, I really enjoyed hearing how she works with natural light.

  91. Fran
    September 21, 2012 at 2:55 am

    Great interview, so interesting to hear about the day to day work of a photographer. I was amazed to learn how much work is put into finding the perfect location for each shot. Thanks for the chance to win a copy of Tula’s book.

  92. Hueisei
    September 21, 2012 at 4:24 am

    I can believe that dirt and dust can be useful for creating a beautiful projects

  93. Cheryl Gunderson
    September 21, 2012 at 6:55 am

    This was a great interview with Elizabeth! What I learned is to keep on taking photos of my work, no matter what it’s destined for. When I started taking photos of my booth at craft shows, I could come home and study them, then make necessary changes that brought more attention. And the blogging advice was great, too. Thanks so much.

  94. September 21, 2012 at 11:04 am

    There is so much more work involved other than “pointing and shooting” a photograph. I must admit, I didn’t realize how much work goes into the photo shoot. I am now educated and in awe!

    Thank you for the opportunity to win … again!

  95. Annie K
    September 21, 2012 at 12:18 pm

    I learned that, as much as I love bumming around with my camera, I could never be a dedicated photographer; I’m far too lazy!

  96. marcella
    September 21, 2012 at 4:57 pm

    i LOVE the photography in her books. definitely makes the difference! very interesting Q&A
    thank you

  97. Heather
    September 21, 2012 at 6:13 pm

    The life of a professional photographer is just so interesting, in particular their role in bringing a book to life. I appreciate the insight. Now I’ll be looking around my house to see if I have anything “prop-worthy”.

  98. Jo
    September 21, 2012 at 8:09 pm

    I learnt that there is so much more going on behind the scenes in a photo than just taking the shot! So very interesting. And fab photos too :)

  99. September 21, 2012 at 11:52 pm

    To the wonderful Crafters:

    I just have to say what an honor it is to be a part of such a fantastic blog community! I stopped over tonight and I was soooo surprised at not only the number of comments, but at your thoughtful, endearing and so appreciative attitude for the art of photography. Crafters are truly cool!

    I am truly humbled and would not feel right if I didn’t take a moment to thank you all for the wonderful compliments. But please know that I while I love what I do, I give all credit to Jesus, who, without no doubt, was my creative partner all the way and it was He, not me, who found the location, who kept me from getting hurt, and who DEFINITELY gave me the ideas. Truly – He is the best partner ever.

    And He isn’t on contract or doesn’t work exclusively – He is a Free Agent :-) Anyone can ask Him to be their partner as well. I highly recommend Him for your next project, if you need a reference :-)

    Thank you again for all of your encouragement. I appreciate your words greatly,

  100. September 22, 2012 at 2:20 am

    I learned how important lighting is, and how much hard work goes into these beautiful books I love to read!

  101. September 22, 2012 at 7:12 am

    Hi – Great story. I learned if I ever need a photographer, I will hire Elizabeth! She is passionate about her work and it shows! :o)

  102. Cathy Kizerian
    September 22, 2012 at 7:15 pm

    Like others have said, I never really thought about all the minute details of a photo shoot. Waiting for the natural light – in beastly conditions – carting and toting and arranging and waiting. OMG. And then to know all the behind-the-scenes facts and then to look at one of Elizabeth’s photos – so serene, natural, PERFECT. Sigh. It really looks as though she has a magic wand instead of a camera!

  103. Amy in UK
    September 22, 2012 at 8:43 pm

    I’ve learned that visions are a strong thing – one must follow instincts and the visions we have to feel fulfilled and satisfied. Those photos are tremendous. I love the photo of the quilts on the side of the barn – wow what an impact!!

  104. September 22, 2012 at 10:23 pm

    I learned that Elizabeth is an incredibly dedicated professional! I’ve never heard of someone working so hard with no assistant on a photo shoot.

  105. September 23, 2012 at 9:30 am

    Craft shoots can be brutal in some circumstances, but the results are fantastic!

  106. September 23, 2012 at 12:40 pm

    Well first of all, her studio is beautiful!! But I would have guessed those shots to have been taken in a studio set-up – learned something new! Can’t believe the amount of work it took, great job!

  107. MarciaW
    September 23, 2012 at 6:39 pm

    There is so much more work in handling the process of being the photographer for a book besides clicking the photo. Thanks for an informative interview.

  108. September 23, 2012 at 6:51 pm

    I learned that she doesn’t use a flash. I love that, because I tend to prefer natural light photos. Perfect for those quilts!

  109. September 24, 2012 at 2:05 am

    I love the tips she shared on how to make connections with craft publishing world and effectively lauch a craft business. It is so helpful…

  110. Theresa
    September 24, 2012 at 8:32 am

    I learned that a blog is a very important tool in getting your items out there to share. I also didn’t know about a editorial calendar, which was very informtive. Thank you for sharing, I loved all the photos, as they are the things I love that are dear to my heart, anything chippy, old, and time worn…then the best part was the pictures of the beautiful quilts. Thank you for letting me join in.

  111. Terry
    September 24, 2012 at 9:34 am

    I loved seeing the free-motion quilt patterns used in the photographs. Very nice! Thank you for the giveaway.

  112. Sharon S.
    September 24, 2012 at 10:54 am

    Wow! What a hard job! I didn’t realize photographing beautiful quilts and antiques could be so difficult! I learned how much perseverance and following your “gut” make all the difference. Thanks for the encouragement!

  113. Carmen
    September 24, 2012 at 1:59 pm

    Don’t do a photo shoot in August during 100+ heat LOL

  114. Jayme C
    September 24, 2012 at 6:01 pm

    NatUral light is the way to go!! I love her work!! Thx!!

  115. September 25, 2012 at 9:25 am

    so exciting to hear about the other types of work that go into craft books. The attention to detail shows – such a beautiful book!

  116. M
    September 26, 2012 at 5:57 am

    Didnt know that quilt photo shoot is that complicated!

  117. September 26, 2012 at 5:48 pm

    They do say lighting is everything but there’s even more to it than that!

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