Note: All links to Crafty Girls Workshop have been removed from this article as it is no longer in business.
Anna Luna, owner of The Crafty Girls Workshop in San Antonio, Texas, recently shared her insights on running a handmade business. Familiar with both the brick-and-mortar and online retail venues, she’s faced the highs and lows that running a business can provide.
Anna is not just a super-cool business owner and lover of all things crafty, but she’s also recently become a Craft Buds sponsor! We are so excited to have her on board, and we know that you’ll love getting to know her around here.
I recently got the chance to talk with Anna and ask her some of those things I’ve been dying to know, like . . .
1) How long have you been working with Crafty Girls Workshop and how did it get started?
I’ve had Crafty Girls Workshop online for 2 years and recently opened a brick and mortar shop to teach classes. It started with the love of bright fabrics and easy patterns that I sold online and I realized that I loved teaching and missed that interaction so decided to open the studio in December of 2010.
2) What are some of the biggest thrills associated with running a crafty business?
It’s always fun to meet new crafty people and network with people who have the same interests as me. It’s been completely awesome to meet the “celebrities” of the sewing and quilting world such as Amy Butler and Anna Maria Horner. Oh, and I got to see Ty Pennington at the Houston Fall Quilt Market last year, that was quite a thrill. I especially love teaching children to sew. I’ve worked with girls who are 7, 9 and 10, and they have a desire to learn which is just so fun to experience.
Balancing my urge to buy the next greatest new fabrics or notions with the reality that if I buy it I have to figure out how to make it sell and it might not be something people in my market will actually buy. I guess I’m just a shopaholic at heart (and fabric-a-holic).
4) Why is it important to you to give back to the community (teaching classes to non-profit groups)?
I believe that sewing and creativity is something that everyone should experience, not just those who have the financial means. I also believe that quilters and sew-ers are some of the most generous people around and we just have a natural inclination to want to give back to those in need.
The best advice is just go for it. Even if you start really small with a shop on Etsy or Meylah, both are great places to jump in or even just get your feet wet a little. Plus, be sure to have a blog, Facebook page and Twitter account to be able to network yourself.
And lastly, sign up for my newsletter because I’m planning to have an online class called the Crafty Business Startup that addresses this exact question and will go into TONs of detail about marketing and other business issues. (And if you like my fabric, I send out monthly coupons for newsletter subscribers.)
This week only, Anna is offering visitors to her shop 20% off their purchase with the discount code PILLOWCASE.
And because she is so generous, she’s also giving Craft Buds readers 10% off through June 30 with the discount code CRAFTBUDS. What are you waiting for? Check out CGW’s fabric and patterns, and be sure to leave her some nice comments here or at her blog if you learned something from this article.