Tag Archive for social media

Pinterest Tips for Craft Bloggers

Like Flickr, Pinterest has become a creative playground for those seeking DIY inspiration, recipe ideas and images that can help inspire their personal style. If you have a personal Pinterest account, you are probably already aware of this tool and how it can help you grow your handmade business or craft blog.

According to Cision, though Pinterest has only 7% of the users that Twitter has, it produces about the same amount of referral traffic (i.e. visits to your blog or handmade business site from Pinterest). This is huge, especially for crafters who are a key market for this visually inspiring social network!

If you’d like to learn to use Pinterest to help promote your handmade business or creative blog, here are some simple tips gathered from around the Web, as well as some general social media advice you may not have thought of.

Add a Pin It Button to your website and individual posts.

You may have added a Pin It Button to your personal Internet browser, so you can pin content while surfing the Web. The Pin It Button for websites is a little bit different than this. It’s a handy little tool that you can add to your blog’s home page as well as each post. If you use Blogger, check out this handy tutorial from BloggerSentral on how to add the Pin It Button to each of your blog posts automatically. There’s also a counter to show you how many times a reader has pinned your page. WordPress bloggers can download a plug-in to achieve the same result.

Describe your images.

This may seem self explanatory, but the search engines will not automatically see a photo of your quilt and know what it is. So instead of labeling your photo “My first one,” make a practice of using descriptive keywords for each image that you pin from your site. You might say, “Baby booties sewn with felt scraps” or “Cashmere sweater with mohair,” for instance.

Pinterest Tip: If you run an Etsy shop or other online business, it might even help to list the price for the items you pin from your shop, like “Designer fabric fat quarters, $2 each or $10 for six at [Shop Name and URL].”

Pinterest-Tips-Hashtags

Use hashtags.

If you read our Twitter Tips for Crafters, you know that hashtags (#craft, #sewing, #recipes) are keywords that can help others find your posts. In the same way, keywords with hashtags can help Pinterest users to find you. For instance, if you search for the term “cake pops” in Pinterest, you’ll come up with several boards and businesses that sell cake pops. But the easiest way to find cake pop tutorials is to search for #cakepops.

Pinterest Tip: Try a few searches for craft tutorials or handmade products, and see what you find out. If you notice a lot of search results coming up on the top of the page, see what method those crafters use in their descriptions.

Describe yourself and your crafts.

Add descriptions to your About section, and use specific keywords in your Pinterest board names. For instance, a general board like “Crafts” will not be as specific as “Paper Crafts” or “Handmade Wedding Invitations.” Target your keywords to the reader you’d like to find you, and don’t be afraid to create a larger number of more specified boards.

Make friends and interact.

As a craft blogger or handmade business owner, it’s important yet humbling to realize that the whole world does not revolve around you and your pins. There are millions of creative people who have talented content to share (much of it for free!) and if you are genuine and supportive, leaving comments on other people’s pins, people tend to respond by being support of you as well. This is true with any type of social media! If you are only in it to support yourself, it ceases to become “social.”

knit cowl free pattern

Try something new.

Once you’ve established a presence on Pinterest and found a group of other users to interact with, try one or more of these ideas to grow your reach.

– Link your Pinterest profile to a Facebook or Twitter account, for automatic sharing of your pins.

– Start a user-generated pinboard, where others can add pins to projects they’ve made from your tutorials.

– Create a video gallery and promote videos related to your niche, whether that’s jewelry making or DIY desserts.

– Host a Pinterest contest, following these tips from Command Partners.

– Track your traffic generated by Pinterest with these tips from Mashable.

– If you are running Pinterest for your company or organization, create a more personal feel by creating a pinboard for “office life” where you show the events you attend, projects you’re working on, and more. This gives a more personal feel and can help bring more of an actual face to your brand, which is especially important when it comes to handmade businesses.

Play by the rules.

It’s common Pinterest etiquette to always check the source of pins before repinning, which will help you avoid copyright infringement. For instance, if a pin links back to the direct image of an URL (an otherwise blank page), the owner of the photo is not getting credit. Also, if you pin an image from a crafty round-up, the owner of the image is also probably not getting credit. To be on the safe side, always go to the original post on which the image appears before pinning.

Many bloggers will let you know if they are “Pinterest friendly” or if they’d prefer for you not to pin images from their blog. When pinning items from an Etsy shop or online seller, do not pin an item to your board of things you’d like “To Make.” It’s better to pin a free tutorial for a related project than to tell a seller you’d rather make than purchase their handmade items.

Enjoy these Pinterest tips, and please let us know in the comments if you have any questions or tips of your own!

Build Your Brand: Q&A with Margot Potter and Book Giveaway

If you’ve ever wanted to write a craft book, get your handmade work published in magazines, and make money doing what you love, read on!

Margot Potter

I’m excited to share this interview with Margot Potter, a jewelry designer and mixed-media artist who just released her seventh book, New Dimensions in Bead and Wire Jewelry: Unexpected Combinations, Unique Designs (North Light Books).

Also known as The Impatient Crafter™, Margot’s varied experiences in the craft industry as a designer, consultant, teacher, and TV personality make her the perfect person to talk about building a brand for yourself in the crafting industry.

New Dimensions in Bead and Wire Jewelry

Welcome, Margot, and congrats on your newest book. I also see that you’ve contributed to many, many jewelry books. How do you manage to come up with so many new ideas while working with the same medium?

Well to start, I don’t really work in the same medium, I’m what you might call a highly restless creative person. Jewelry making is what I call my ‘gateway craft.’ It’s how I first started as a designer in this industry, but I’ve been creating things long, long before I started making jewelry and continue to do so.

My studio is filled with inks, paints, papers, ephemera and oddities, beads, wires, die cutting machines, clays, tools from every aisle of the craft store and many culled from hardware stores and flea markets, old game pieces and playing cards, rubber stamps, fibers, you name it, I’ve got it! I will make jewelry from almost anything, but it’s not the only trick in my bag. My second and third book included a variety of non-jewelry projects, I’ve contributed to non-jewelry books and I have created non-jewelry focused projects for a wide variety of craft companies including a weekly Teen Craft column for ILovetoCreate last year before taking the full time job at Jewelry Television as their Creative and Education Coordinator.

If you poke around my blog archives, you’ll see lots and lots of non-jewelry projects. All of that being said, I never, ever run out of ideas. I’m endlessly inspired by the world around me and there is a queue of designs in my brain waiting patiently to be explored every moment!

Controlled Chaos Copyright 2011 Margot Potter for Jewel School

Controlled Chaos Copyright 2011 Margot Potter for Jewel School

What jewelry trends or techniques are you loving right now?

I love that there is a real embracing of the idea of mixed media in the mainstream craft world. I’m also loving the potential for that to blur some of the lines between art and craft. It’s really exciting stuff. Personally, I am so busy making content for my new job; there isn’t a lot of time to explore things outside of that. I am itching to study metal smithing and casting, I’d like to have more skills in my bag of tricks. Also hat making, sewing and shoe making. As for trends, I think we’re kind of stuck a little right now, though I am mad for the big black goth pieces Proenza Schouler showed on the runways this Fall and I love the bold metal jewelry trend.

Margot Potter ad As a “professional crafter/artist,” how do you maintain work/life balance?

I have a full time creative job working for someone else now, so I try to leave work at work (though it’s tough since a lot of my work takes place in my home studio). It is not always easy when there are lots of deadlines looming and my daughter really needs my attention. She trumps everything though. Family comes first. Making stuff is what I do, it isn’t all of who I am. I will never stop loving the wonder of exploring creativity. It is powerful stuff indeed.

How do you use social media or personal networking to help promote your books and blogs?

I built my entire brand on the internet. It’s free, it’s easy and it’s powerful. At the moment, I am finding Facebook to be king in terms of reaching the most people in the shortest amount of time and most effectively. It seems as if there are so many blogs with so much content, it’s becoming a lot of white noise. Twitter is so linear, and I feel like most folks that use it treat it like a monologue. I have four Facebook pages, which is at times overwhelming, but it helps to niche things. I think Google+ is on to something.

I don’t have as much time to devote to social networking now that I’m working full time for someone else, so I have to carve out time in the spaces in between. For folks who are building a brand, it is without doubt the best way to do it. The key is to know your audience and to interact with them. It’s all about dialogue on the internet, even though that presents challenges. Transparency is key.

Delicious Denim Necklace Copyright Margot Potter for Jo-Ann Fabrics

Delicious Denim Necklace Copyright Margot Potter for Jo-Ann Fabrics

Do you have any tips for an aspiring professional crafter or craft book author?

Yes, they’re all on my blog. I have written endless posts about how to write and publish a craft book, how to get your work into magazines, how to negotiate contracts, how to do what you love and make money . . . you name it. I have freely shared it in painstaking detail! I figure if people really want to know, they’ll take the time to dig around in my archives and find the information. I get so many emails on a regular basis from folks asking for advice, it was easier to just write it all out and post it.

The biggest thing I want people to know is my three pronged approach to success: Do what you love, do something for which you have a true proclivity and be willing to do the hard work to make it real.

Giveaway!

New Dimensions in Bead and Wire Jewelry

We’re giving away a copy of Margot’s newest book, New Dimensions in Bead and Wire Jewelry: Unexpected Combinations, Unique Designs.

Leave a comment on this post telling me something you learned from this interview. One entry per person. Giveaway open worldwide. We’ll pick one winner via Random.org on Friday, August 5th (11:59pm, EST).

Thank you Margot!

Related Posts Plugin for WordPress, Blogger...