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Today we are happy to welcome Cynara Geissler, Marketing Manager for Arsenal Pulp Press! A Canadian-based publisher that’s relatively new to the craft books scene (the first craft title released in 2009), Arsenal Pulp Press is a specialty craft publisher with titles that stand out as edgy or subversive. Read on for a glimpse at how a marketing team goes about promoting your favorite craft books! Cynara, welcome to Craft Book Month! Can you tell...
To kick start our handmade business tips here on Craft Buds, I wanted to focus on Twitter, a wonderful tool for crafting bloggers and artists to make connections in the virtual world. These relationships can transpire into more traffic and ultimately increase sales. (Photo by Craftsquatch.etsy.com) Getting Started with Twitter I’m going to assume that you already know the basics of Twitter, but just in case, Twitter is considered a micro-blogging site, because users...